About Us

Building the future of fitness studio software

We're a team of fitness enthusiasts and software engineers on a mission to help studio owners spend less time on admin and more time doing what they love.

500+

Studios

50K+

Members

1M+

Bookings

12

Countries

Our Story

From studio owner to software creator

GoFlow.fit was born out of frustration. Our founder, Alex, ran a successful yoga studio but spent more time fighting with outdated software than teaching classes.

After trying every major platform on the market, they realized the industry needed a fresh approach - software that was powerful enough for growing businesses but simple enough that anyone could use it.

Today, GoFlow.fit powers over 500 studios worldwide, from single-room yoga spaces to multi-location fitness franchises. We're proud to be the platform studio owners actually enjoy using.

Built with Love

San Francisco, CA

Our Values

What drives us every day

Customer First

Every decision we make starts with one question: how does this help studio owners succeed?

Simplicity

Powerful features should be easy to use. We obsess over making complex things simple.

Transparency

No hidden fees, no surprises. We believe in honest pricing and open communication.

Accessibility

Great software should be available to studios of all sizes, from single-location to franchise.

Our Journey

Milestones along the way

2021

GoFlow.fit founded in San Francisco

2022

Launched public beta with 50 studios

2023

Raised $5M Series A, reached 200+ studios

2024

Launched AI scheduling, 500+ studios worldwide

2025

Expanding globally, 1M+ classes booked

Leadership

Meet the team

A passionate team dedicated to helping fitness studios thrive

AR

Alex Rivera

CEO & Co-Founder

Former yoga studio owner. Built GoFlow.fit to solve problems they experienced firsthand.

JC

Jordan Chen

CTO & Co-Founder

Previously at Stripe and Mindbody. Passionate about building beautiful, reliable software.

SP

Sam Patel

Head of Product

10+ years in fitness tech. Former product lead at ClassPass.

TM

Taylor Morgan

Head of Customer Success

Dedicated to helping every studio get the most out of GoFlow.fit.

Recognition

Awards & Recognition

Best Fitness Software 2024

G2 Leader - Winter 2024

Capterra Top Rated

Software Advice FrontRunner

Ready to join us?

Start your 14-day free trial and see why 500+ studios trust GoFlow.fit